1. Start With the Hook (First 3 Seconds Matter)

Your video's first three seconds are the make-or-break moment. People scroll fast. If your hook doesn’t slap, they’re gone.

Great hooks include:

• A bold claim: "This will change how you think about money."

• A curiosity gap: "I made this mistake and it cost me $10,000."

• A direct question: "Are you making this mistake in your videos?"

Pro tip: Use jump cuts, on-screen text, or a zoom to create visual friction and grab attention.

2. Deliver Value Immediately

After the hook, you have seconds to deliver something valuable: a tip, a laugh, a "wow" moment.

Types of value:

• Educational (e.g. how-to tips)

• Emotional (e.g. relatable or inspiring)

• Entertainment (e.g. storytelling, shock, humor)

3. Keep It Fast, Keep It Moving

Pacing is key. Cut the fluff. Tight editing helps retain attention:

• Use 1-2 second cuts

• Add captions for silent scrollers

• Layer audio: music + voiceover + sound effects

4. Tell Micro-Stories

Even in 15 seconds, people love stories. Use a simple format:

• Setup: "I used to struggle with..."

• Conflict: "Then I tried this..."

• Resolution: "Now it works and here's how."

Stories create connection and are more memorable than facts.

5. End With a Payoff or CTA

Leave people with a payoff: the result, the punchline, the transformation.

Then tell them what to do next:

• "Follow for part 2"

• "Download the free blueprint"

• "Tag someone who needs this"

Bonus: Post Consistently and Track What Works

Virality compounds. One video might pop. Ten videos build momentum.

Track:

• Watch time

• Shares

• Saves

• Comments

Double down on what performs. Kill what doesn’t.

🚀 Want to Create Content That Actually Converts?

✅ Grab The Short-Form Blueprint eBook – Master the psychology, timing, and tactics of viral short-form content. [ Access here ]